Our Mission & Vision:
It’s our mission to bring products to the automotive market that are innovative, high-value, and of the highest quality. These products are meant to improve the experience of the things we love to do…off-road and on-road, whether the design fixes a known issue or enhances your vehicle’s performance.
The founder of APEX, Paul Cox, has been designing products for over 20 years for well-known companies such as AFCO (dirt racing products), Fox (dampers of all kinds), and Falcon (dampers)/Teraflex. As a product design manager at Fox, he produced many well-recognized products that are staples of the industry today.
Having started Falcon as the Technical Founder and CTO, he introduced more designs to the market that have become very popular in a few short years. With this experience and over 40 patents granted, you can be assured that APEX will bring you a long line of new products created to increase the enjoyment of the vehicles we love so much.